A visit at the workshop of the Monastery of St Irene in Rethymno, Crete, inspired Alexandra Theochari to change direction in her life. The childhood memories and experience near her grandmother who was a weaver, combined with her studies in the History of Art and fashion design, led to the creation of a contemporary brand which is based on the ancient Greek heritage. As she states in an interview for the Magazine ‘K’, published with the newspaper Kathimerini, “The loom is in fashion. Examining the intricate items created by the nuns, I realized how blessed Greek tradition is to be filled with invaluable treasures that everyone, except from us, have taken advantage of. I decided that the time had come for me to combine my two great loves, fashion and weaving. Weaving is for Greece an important cultural tradition and it is our duty to preserve and showcase this important heritage.”
The thread of life
This is how ‘Klotho, the thread of time’ was born, deriving its name from the first of the three Fates, who was deciding the future by weaving the thread of life of mortals. Klotho employs the most talented weavers of Crete, in order to revitalize the local economy, as well as to motivate the new generation to combine fashion with tradition. All the clothes and handbags are designed and embroidered at workshops located in Crete. The material required for their manufacturing are sourced from Greek manufacturers, in order to support the Greek industry. The patterns and the colours are drawn from Minoic wall paintings and motifs of the Cretan weaving art, which are adapted in contemporary designs.
International interest for an ancient art
The creations and the history that they carry received an impressively warm welcome. What is really surprising is the large international interest. “Stores, TV Channels, magazines from Canada and Germany approached us wanting to learn more about our art and our products”, Alexandra states. The weaving art is flourishing in countries such as France and Sweden, which support manual occupations. The art of weaving, which is a centuries-old craft, which was a means for women to bring income to their homes and express themselves through art, has been revived, is evolving and is dynamically promoted in the contemporary fashion scene.